Resources
Brand & Media Resources
Guidelines and assets for partners, media, and organizations using the SAFE brand in communications and publications.
Brand Identity
Our Brand
The SAFE brand represents trust, governance, and protection. Our visual identity is deliberately institutional — professional, credible, and authoritative.
Use official assets only — do not recreate or modify
Maintain clear space around the logo
Never distort, rotate, or change logo colors
Use on appropriate backgrounds per guidelines
Typography
Primary Font
Public Sans
Used for headings and body text
Monospace Font
JetBrains Mono
Used for code and technical content
Safe Standard Brand Guide
Complete brand guidelines — PDF
Colors
Brand Color Palette
SAFE Navy
#0F172A
rgb(15, 23, 42)
Primary brand color, headers, text
SAFE Teal
#0E7490
rgb(14, 116, 144)
Accent color, SAFE Labs, links
SAFE Amber
#D97706
rgb(217, 119, 6)
Call-to-action, SAIL, highlights
SAFE Paper
#F8FAFC
rgb(248, 250, 252)
Backgrounds, light sections
SAFE White
#FFFFFF
rgb(255, 255, 255)
Cards, content areas
Usage
Brand Usage Guidelines
Do
- • Use official logo files provided
- • Maintain minimum clear space
- • Use on approved background colors
- • Reference SAFE in editorial content accurately
- • Link to official SAFE website when mentioning
Don't
- • Alter logo colors or proportions
- • Add effects (shadows, gradients, outlines)
- • Use logo on busy or low-contrast backgrounds
- • Imply endorsement without authorization
- • Use SAFE name in product branding without permission
Need Brand Assets?
For additional formats, custom usage requests, or media inquiries, please contact our communications team.
governance@safestandard.ai